Cross cultural issues in international business Essay

Cross cultural issues in international business - Essay Example Intense competition at the global level therefore requires that firms should effectively manage their cross cultural team work most efficiently. Failure to do so may create more problems for the firms and may ultimately result into the downfall of the firms. It has been suggested that working in an environment which is diverse in nature pose significant challenges for the firms to overcome those obstacles and operate with same level of efficiency and competitiveness they usually perform with in their local markets. AB Volvo is a Swedish Manufacturer of trucks, buses, construction equipment and cars. It also offers marine systems and financial services in different markets thus diversifying itself at product as well as at market level. Being one of the well-known global brands for trucks, Volvo Track, its brand for trucks, has been setting a manufacturing plant in China. This paper will discuss and explore the cross cultural management issues for Volvo in Chinese market. VOLVO  œ A Brief Introduction AB Volvo is a Swedish Manufacturer of Trucks, buses and cars and has been operating in European market. It also offers financial services in markets where it operates thus have been diversifying itself into different products and markets. The company was officially formulated in 1927 when it rolled out its first car and since then has really transformed itself as one of the leading manufacturers of trucks in the world. It operates various business including Volvo Trucks, Mack Trucks, Renault, Volvo Construction Equipment, Financial services as well as other business segments. It has been manufacturing and exporting buses and trucks since 1930s and really became successful outside Sweden after the World War II. It has also been manufacturing marine engines and became one of the leading manufacturers of marine engines in the world. Over the period of time, the firm has either acquired new businesses or sold its existing business. Firm sold its car business back in 1999 to Ford Motors. This sell out was considered as necessary to refocus the firm’s business strategy on the production and marketing of commercial vehicles only. It has now proved itself as one of the leading manufacturers of Trucks and Buses at the global level. It has also decided to set up its manufacturing facilities in China with the aim to capture the Chinese market as well as set up the base to serve Asian market. Volvo in China China represents one of the most important markets for Volvo as it anticipates selling more trucks in the future in Chinese market. Though there are already other foreign and local players in the market however, the firm is expecting an increase in its sales of trucks in the Chinese market. Apart from the truck business, Volvo Cars have also been purchased by a Chinese manufacturer from Ford Motors Co however it has been hard for the Chinese firm to establish the factories and start the production on normal footings in order to get a footh old in the Chinese markets. China being culturally and linguistically different country however, also offers significant cross cultural management issues also. From managing employee relations, customer services to having relationship with the government officials, China pose a

Hca Teamwork Assignment Essay Example for Free

Hca Teamwork Assignment Essay Jennifer Planz As a delegated leader I am asked to solve an issue that is currently affecting the billing department of the facility I work in. The billing department need codes and important that they are not receiving. The doctor needs to be reimbursed for medical care on a patient. The facility I work in needs me to get this done in order to speed up production. This leaves me in charge of picking a team and promoting effective teamwork in order to resolve the current conflict. I will choose the members of my eam by finding individuals who are all trying to achieve the same objective. In this case, it would be the billing specialist, the doctor, myself and a communication specialist to make it go more smoothly. All of us are involved in this conflict on one way or another and need to participate together in order for all parties to be satisfied. I will promote effective teamwork by having the communication specialist involved. Teamwork can also be promoted by establishing ground rules for all team players. Making sure all players knew the nature, importance and cause of the conflict problem. Making sure everyone was aware that conflict is a natural part of life is a way to promote effective teamwork. Also offering social support, workshops, and providing leadership training. Offering social support can help soothe feelings and encourage more social support. It also reduces the risks and causes of caregivers being stressed, burned-out, and feelings of isolation. Offering workshops to employees for building their skills and help them to assume new roles in organization and managing conflict that is involved in with change and teamwork. Leadership training can vary on a range of topics. The ones I like that I would use are managing conflict, handling complaints, hospitality, and writing effective memo and releases. I feel this would be good starting training sessions for soon to be leaders or those already in leadership positions. Communication skills are important because they affect the performance of every employee and not Just leaders. The basic communication skills are both essential and necessary to effectively care for someone. Training and sessions are a great way to enhance or upgrade those skills in order to perfect these skills and become a better professional.

The Major Catalysts in the Formation of the Internet and Digital World :: Internet Digital Essays

The Major Catalysts in the Formation of the Internet and Digital World Introduction There exisits two schools of thought concerning which components have been the major catalysts in the forming of the internet and digital world as we know it today. Both entertain stimulating and valid arguments. Manovich stipulates that the visual format of the internet is purely based on the visual reasoning that erupted out of the late nineteenth century as a result of constructivist principles and the tremendous introduction of the cinema, while Cook provides a good argument that although the assertions made by Manovich are true, Manovich overlooks an important component to the aesthetics and organization of the digital internet. Cook describes the importance of late Victorian logic in the form of diagrammatical information put forth by visual reasoning and mathematical pioneers such as Venn, Marshall, and Carroll. It is my opinion that a combination of certain elements of both Manovich's and Cook's arguments creates a visual reasoning amalgam of why the internet looks like it does today. Each school of thought represents a portion of what we see when we click on the little blue link called "e" and escape into a world of dazzling, creative expressions of information and interpretation. I believe that the methods of Victorian logic are the vehicles in which information is organized and made easily accessible to the interactive users; while Victorian logic has adapted into the utilitarian aspect of the internet, the principles of constructivism which had originally sprung out of the art historical movement called soviet constructivism (early twentieth century) have formed the aesthetic and more directly interactive part of the internet. Manovich's Argument "The techniques developed by the artistic avant-garde of the 1920's became embedded in the commands and interface metaphors of computer software. In short, the avant-garde vision became materialized in a computer."(1) Manovich declares that there are three main developmental stages in the historical context of visual reasoning; I believe Cook's description of these three stages is very clear and succinct, and generally gives overall essence of Manovich's basis for his argument: "First of all he outlines an early period between 1870 and the 1920's, during which there occurred 'a profound change in the cultural attitude toward vision.' This initial cultural shift paved the way for a second stage in the modern history of vision, a stage which arrived around or soon after the Second World

The USPS Problem

It has come as no surprise that the United States Postal Service lost money in the first two quarters of 2010. $8. 5 billion to be exact. Next year they, plan to lose even more. Somewhere in between $9 billion to $10 billion dollars. The problem will not be as simple to fix, but it is a problem that can be resolved with a few simple implementations and cost cutting options. Overspending and undercharging has led to needing to cut cost and raise prices. The USPS is trying to do both, but it requires Congressional approval and some simple economics. Here is what should be done in solving this problem. 1. Raise prices.  Allow modest price changes without Congressional approval. If the prices change within the cost of living change or close the USPS should be able to implement them without wasting time and taxpayer money on a Congressional approval. The United States Postal Service does not charge enough for the service they provide. It does not cost 44 cents to move a letter from San Antonio, Texas to Hawaii, Alaska, or Puerto Rico. It does not cost 44 cents to move a letter to the next town let alone cross country with today’s raising fuel cost. Even with today’s new Postal pick up service the cost of fuel outweighs the cost of flat rate packaging. 2.  Service. Service is part of the United States Postal Service name. End the Casual implantation of temporary workers. To many times customers complain to me that they saw a worker delivering mail without a uniform, and do not trust them in picking up the mail or package. Mail carriers should promote the business and make every interaction with its customers a positive one. I do many routes at my station and time and time again customers complain of the grumpy old letter carrier acting rude when approached, this has to come to a halt and management should be more involved in implementing ways to improve customer interaction and promote it. If a station manager gets complaints on a mail carrier, the station manager should make a note of it and speak to the mail carrier at the end of day or first thing in the morning. Allow private business to run kiosk machines. Co-location works, and it is what the customers want, pay flat rate prices and do so fast and quickly, not waiting 20 to 30 minutes in line at the local Post Office. 3. Either end the retirement and health care pre-funding or make all government agencies abide by the same rule the United States Postal Service does. Although this has little impact on mail delivery, it has a huge impact on postal profitability. The United States Postal Service officials think if given the same approach as other government agencies, they would save $5. 6 billion a year in revenue. If it weren’t for the cost of pre-funding future retiree’s health care benefits the service would have seen a profit of more than a quarter billion dollars. In other words, from an operational standpoint, the United States Postal Service made money. Understanding that the United States Postal Service is to break even, and any profits gain are to be made into the retirement and health care fund. Pre-funding is a Congressional candy jar anyway. 4. Cut money wasting ideas. Management time and time again has cost the United States Postal Service revenue. Looking at some ideas management came just make no sense, like the idea to emplace a GPS system in every United States Postal Service vehicle. This idea was implemented to track and follow where the letter carrier goes during his delivery route. Along with that comes the idea to emplace 12 barcode scan points along the delivery route which the carrier must scan in increments of 45 minutes. Rather than spend that kind of money and ways to spy on the letter carrier, someone in upper management should have suggested the idea that most of the United States Postal Service competitors have, which is continuous visibility of parcels. A idea that can make the United States Postal Service prove to their customers and competitors, that the United States Postal Service can provide the same service if not better than the other agencies. Currently the United States Postal Service cannot show the time of delivery of any package until the letter carrier returns to the office and downloads the information into the system. Also batteries on the scanners fail and data is lost as well as the cost of a scanner brought to the letter carrier to be replaced. Instead of a GPS in every truck it would wise to spend revenue on something the United States Postal Service can improve its operational needs and improve visibility for every parcel scanned. After all it is what the business side of customers wants to see. The United States Postal Service is established so that every citizen could have an affordable means to move packages, and letters and to ensure timely delivery of mail to each home is delivered. The Postal Service has tremendous business potential in the future, but Congress has to allow the United States Postal Service to use its own money in a businesslike fashion to get over the short term challenges,† NALC President Fredric Rolando said. With the ever-changing market the United States Postal Service must focus on the parcel side of business mailing, and ensure every interaction with its customers is a positive one. After all it is the United States Postal Service customers that can fix the revenue problem the service is having.

Ncp for Respiratory System

CUESNURSING DIAGNOSISSCIENTIFIC EXPLANATIONPLANNINGNURSING INTERVENTIONRATIONALEEVALUATION S> O> >abnormal lung sound >decreased lung sound over affected area >cough >dyspnea >change in respiratory status >purulent sputum Ineffective airway clearance related to increased sputum production in response to respiratory infection After blank hours of nursing intervention, patient’s airway will be able to be free of secretions as evidence by eupnea and clear lung sounds after coughing. >Assess respiratory movement and use of accessory muscle gt;assess cough for effectiveness and productivity >observe sputum color, sputum amount and odor and report significant changes >auscultate lung sounds noting areas of decreased ventilation and presence of adventitious sounds >monitor pulse oximetry and ABGs >use of accessory muscle to breath indicates an abnormal increase in work of breathing >patients may have ineffective cough due to fatigue or thick tenacious tissue >a sign of infection is d iscolored sputum. An odor may be present >bronchial lung sounds commonly heared over areas of ling density or consolidation. Crackles are heared when fluid is present >hypoxemia may result from impaired gas exchange from build up of secretions. ABG’s provide data about CO2 levels in the blood >these determine the progression of disease process CUESNURSING DIAGNOSISSCIENTIFIC EXPLANATIONPLANNINGNURSING INTERVENTION RATIONALE EVALUATION S> O> >abnormal lung sound >decreased lung sound over affected area >cough >dyspnea >change in respiratory status >purulent sputum Ineffective airway clearance related to increased sputum production in response to respiratory infection After blank hours of nursing intervention, patient’s airway will be able to be free of secretions as evidence by eupnea and clear lung sounds after coughing. >encourage patient to cough unless cough is frequent and non productive >use optimal positioning; encourage ambulation >assist patient with coughing, deep breathing, and splinting as necessary >maintain adequate hydration >use humidity (humidified oxygen or humidifier at bedside) >assist with pharynx suctioning as necssary gt;assist patient with use of incentive spirometer >for patients with reduced energy, pace activities >provide oral care >frequent non productive coughing can result to hypoxemia >The sitting position and splinting the abdomen promote more effective coughing by increasing abdominal pressure and diaphragmatic movement ambulation mobilizes secretion and reduces atelectasis >this improves productivity o f the cough >fluids are used by diaphoresis, fever and tachypnea and are needed to aid in the mobilization of secretions Increasing the humidity of the inspired air will loosen secretions. gt;coughing is the most helpful way to remove secretions. Nasotracheal suctioning may cause increase hypoxemia especially without hyperoxygenation before, during, and after suctioning. >incentive spirometry serves to improve deep breathing and prevent atelectasis >effective coughing is hard work and may exhaust an already compromised patient >secretions from pneumonia are usually foul tasting and smelling. Providing oral care may decrese nausea and vomiting

EDCI Assignment 3 Essay Example

EDCI Assignment 3 Essay Example EDCI Assignment 3 Paper EDCI Assignment 3 Paper Chapter 1 Chemistry 1201/1202 Give the chemical symbol or name for the following elements, as appropriate: (a) sulfur, (b) magnesium, (c) potassium, (d) chlorine, (e) copper, (f) F, (g) Ni, (h) Na, (i) Al, (j)Si Question 1.13 Make the following conversions: (a) 62 degree Farenheit to Celsius, (b) 216.7 degree Celsius (c) 233 degrees Celsius to Kelvin, (d) 315 K to degrees Farenheit (e) 2500 degrees Farenheit to Kelvin. Question 1.25 Round each of the following numbers to four significant figures, and express the result in standard exponential notation: (a) 102.53070, (b) 656,980, (c)0.008543210, (d) 0.000257870, (e) -0.0357202 Question 1.37 By using estimation techniques, arrange these items in order from shortest to longest: a 57-cm length of string, a 14-in. long shoe, and a 1.1-m length of pipe. Question 1.51 A 32.65-g. sample of a solid is placed in a flask. Toluene, in which the solid is insoluble, is added to the flask so that the total volume of solid and liquid together is 50.00 mL. The solid and toluene together weight 58.58 g. The density of toluene at the temperature of the experiment is 0.864 g/ mL. What is the density of the solid? Question 1.70 Suppose you are given a sample of a homogeneous liquid. What would you do to determine whether it is a solution or a pure substance? Question 1.78 Chapter 2 Chemistry 1201/1202 Four of the boxes in the following periodic table are colored. Which of these are metals and which are nonmetals? Which one is an alkaline earth metal? Which is a noble gas? [Image on back] Fill in the gaps in the following table, assuming each column represents a neutral atom:[Image on back] How many hydrogen atoms are in each of the following: (a) C2 H5 OH (b) Ca (CH3 COO)2 , (c) (NH4 )3 PO4 ? Question 2.45 Write the chemical formulas for the follwing compounds: (a) aluminum hydroxide, (b) potassium sulfate, (c) copper (I) oxide, (d) zinc nitrate, (e) mercury (II) bromide, (f) iron (III) carbonate, (g) sodium hypobromite. Question 2.67 The element oxygen has three naturally occuring isotopes, with 8,9,10 neutrons in the nucleus, resepctively. (a) Write the full chemical symbols for these three isotopes. (b) Describe the similarities and differences between the three kinds of atoms of oxygen. Question 2.88 From the molecular structures shown here, identify the one that corresponds to each of the following species: (a) Chlorine gas; (b) propane, (c) nitrate ion; (d) sulfur trioxide; (e) methyl chloride, CH3 Cl. [Image on back] Chapter 3 Chemistry 1201/1202 (a) What is the difference between adding a subscript 2 to the end of the formula CO to give CO2 and adding a coefficent in front of the formula to give 2 CO? (b) Is the following chemical equation, as written, consistent with the law of conservation of mass? 3Mg(OH)2 (s) + 2 H3 PO4 (aq) - Mg3 (PO4)2 (s) + 6 H2 O(l) Question 3.10 Balance the following equations, and indicate whether they are combination, decomposition, or combustion reactions: (a) Al (s) + Cl2 (g) AlCl3 (s) (b) C2 H4 (g) + O2 (g) CO(g) + HO(g) (c) Li(s) + N2 (g) Li3N(s) (d) PbCO3 (s) PbO(s) + CO2 (g) (e) C7H8O2(l) + O2(g) CO2 (g) + H2O (g) Question 3.19 Determine the formula weights of each of the following compounds: (a) nitric acid, HNO3 ; (b) KMnO4; (c) Ca3 (PO4 )2 ; (d) quartz, SiO2; (e) gallium sulfide, (f) chromium (III) sulfate, (g) phosphorus trichloride. Question 3.21 The molecular formula of allicin, the compound responsible for the characteristic smell of garlic, is C6 H10 OS2 . (a) What is the molar mass of allicin? (b) How many moles of allicin are present in 5.00 mg of this substance? (c) How many molecules of allicin are in 5.00mg of this substance? (d) How many S atoms are present in 5.00 mg of allicin? Question 3.37 Give the empirical ormula of each of the following compounds if a sample contains (a.) 0.0130 mol C, 0.0390 mol H, and 0.0065 mol O; (b) 11.66 g iron and 5.01 g oxygen; (c) 40.0% C, 6.7% H, and 53.3% O by mass. Question 3.43 Hydrofluoric acid, HF (aq), cannot be stored in glass bottles because compounds called silicates in the glass are attacked by the HF (aq). Sodium silicate (Na2SiO3), for example, reacts as follows: Na2SiO3 (s) + 8 HF (aq) H2 SiF6 (aq) + 2 NaF (aq) + 3 H2 O (l) (a) How many moles of HF are needed to react with 0.300 of Na2SiO3 ? (b) How many grams of NaF form when 0.500 mol of HF reacts with excess Na2SiO3 ? (c) How many grams of Na2SiO3 can react with 0.800 g of HF ? Question 3.57 A manufacturer of bicycles has 4815 wheels, 2305 frames, and 2255 handlebars. (a) How many bicycles can be manufactured using these parts? (b) How many parts of each kind are left over? (c) Which part limits the production of bicycles ? Question 3.69 Chapter 4 Chemistry 1201/1202 We have learned in this chapter that many ionic solids dissolve in water as strong electrolytes, that is , as separated ions in solution. What properties water faciliate this process? Question 4.13 Will precipitation occur when the following solutions are mixed? If so, write a balanced chemical equation for the reaction. (a) Na2CO3 and AgNO3, and (b) NaNO3 and NiSO4 (c) FeSO4 and Pb (NO3 )2. Question 4.21 HCl, HBr, and HI are strong acids, yet HF is a weak acid. What does this mean in terms of the extent to wshich theses substances are ionized in solution? Question 4.33 Which circled region of the periodic table shown here contains the most readily oxidized elemnts? Which contains the least readily oxidized? [Image on back] The average adult human male has a total blood volume of 5.0 L. If the concentration of sodium ion in this average individual is 0.135 M, what is the mass of sodium ion circulating in the blood? Question 4.63 What mass of KCl is needed to precipitate the sivler ions from 15.0 mL of 0.200 M AgNO3 solution? Question 4.79 Chapter 5 Chemistry 1201/1202 Consider the accompanying energy diagram. (a) Does this diagram represent an increase or decrease in the internal energy of the system? (b) What sign is given to delta E(energy) for this process? (c)If there is no work associated with the process, is it exothermic or endothermic?[Image on back] (a) Calculate the kinetic energy in joules of a 45-g golf ball moving at 61 m/s. (b) Convert this energy to calories. (c) What happens to this energy when the ball lands in a sand trap? Question 5.13 Calculate delta E (energy), and determine whether the process is endothermic or exothermic for the follwing cases: (a) A system absorbs 105 kJ of heat from its surroundings while doing 29 kJ of work on the surroundings; (b) q= 1.50 kJ and w = 657 J; (c) the system releases 57.5 kJ of heat while doing 22.5 kJ of work on the surroundings. Question 5.25 You are given delta H (enthalpy) for a process that occurs at constant pressure. What additional information do you need to determine delta E (energy) for the process? Question 5.33 (a) What is the specific heat of liquid water? (b) What is the molar heat capacity of liquid water? (c) What is the heat capacity of 185 g of liquid water? (d) How many kJ of heat are needed to raise the temperature of 10.00 kg of liquid water from 24.6 degrees Celsius to 46.2 degrees Celsius? Question 5.49 Calculate the enthalpy change for the reaction P4O6 (s) + 2 O2 (g) P4O10(s) given the following enthalpies of reaction: P4(s) + 3O2(s)- 2H2O(g) delta H = -483.6 kJ P4(s) + 5O2(g)-2 O3 (g) delta H = +284.6 kJ Question 5.61 (a) What is meant by the term standard conditions, with reference to enthalpy changes? (b) What is meant by the term enthalpy of formation? (c) What is meant by the term standard enthalpy of formation? Question 5.65

enzymes essays

enzymes essays The experiment is designed to determine whether the catalytic behavior of the enzyme is altered if the normal chemical environment is changed. The goal is to lower the concentration of lactase, so more excess enzyme is available to produce a greater amount of product for the same enzyme with the same volume in a sixty second period. The substrate o-nitrophenyl-B D-galactopyranoside (ONPG) was used. A diluted Lact-Aid solution was the enzyme. The enzyme never reached saturation point in either the control or treatment. The use of fewer enzymes decreased the absorption of the ONPG. The 1/2X takes a longer amount of time to get to the same point as the 1X. Enzymes are catalysts. Most are proteins. Enzymes bind temporarily to one or more of the reactants of the reaction they catalyze. In doing so, they lower the amount of activation energy needed and thus speed up the reaction. Lactase is an enzyme normally found in the small intestine that catalyzes the hydrolysis of the disaccharide lactose (milk sugar) to the monosaccharide galactose and glucose. The pH of the small intestine is alkaline (pH=8) and the temperature is 37C in humans. Salt concentrations on the order of 0.1 M (100 mM) are considered physiological. We worked to characterize lactase activity under optimal conditions such as are found in the small intestine. The usual means by which enzyme activity is assessed is through measurement of the rate of product formation or the rate of substrate disappearance could also be measured. The rate of lactose disappearance can not be measured by a spectronic-20, so the synthetic compound, ONPG is used as the alternative substrate. Wh en ONPG is hydrolyzed by lactase, it yields the product 0-nitropenolate and galactose. O-nitropenolate is yellow in color and absorbs at a wavelength of 420 nm, so the spectronic-20 can be used to measure its appearance. Our experiment was designed to determine whether the catalytic beha...

Vertebrates - Vertebrata - the Animal Encyclopedia

Vertebrates - Vertebrata - the Animal Encyclopedia Vertebrates (Vertebrata) are a group of chordates that includes birds, mammals, fishes,  lampreys, amphibians, and reptiles. Vertebrates have a vertebral column in which the notochord is replaced by multiple vertebrae that form a backbone. The vertebrae surround and protect a nerve cord and provide the animal with structural support.  Vertebrates have a well-developed head, a distinct brain that is protected by a skull, and paired sense organs. They also have a highly efficient respiratory system, a muscular pharynx with slits and gills (in terrestrial vertebrates the slits and gills are greatly modified), a muscularized gut, and a chambered heart. Another notable character of vertebrates is their endoskeleton. An endoskeleton is an internal assemblage of notochord, bone or cartilage that provides the animal with structural support. The endoskeleton grows as the animal grows and provides a sturdy framework to which the animals muscles are attached. The vertebral column in vertebrates is one of the groups defining characteristics. In most vertebrates, a notochord is present early in their development. The notochord is a flexible yet supportive rod that runs along the length of the body. As the animal develops, the notochord is replaced by a series of vertebrae that form the vertebral column. Basal vertebrates such as cartilaginous fishes and ray-finned fishes breath using gills. Amphibians have external gills in the larval stage of their development and (in most species) lungs as adults. Higher vertebrates- such as reptiles, birds, and mammals- have lungs instead of gills. For many years, the earliest vertebrates were thought to be the ostracoderms, a group of jawless, bottom-dwelling, filter-feeding marine animals. But during the past decade, researchers have discovered several fossil vertebrates that are older than the ostracoderms. These newly discovered specimens, which are about 530 million years old, include Myllokunmingia and Haikouichthys. These fossils exhibit numerous vertebrate traits such as a heart, paired eyes, and primitive vertebrae. The origin of jaws marked an important point in vertebrate evolution. Jaws enabled vertebrates to capture and consume larger prey than their jawless ancestors. Scientists believe that jaws arose via the modification of the first or second-gill arches. This adaptation is thought to have at first been a way of increasing gill ventilation. Later, as musculature developed and the gill arches bent forward, the structure functioned as jaws. Of all living vertebrates, only the lampreys lack jaws. Key Characteristics The key characteristics of vertebrates include: vertebral columnwell-developed headdistinct brainpaired sense organsefficient respiratory systemmuscular pharynx with slits and gillsmuscularized gutchambered heartendoskeleton Species Diversity Approximately 57,000 species.  Vertebrates account for about 3% of all known species on our planet. The other 97% of species alive today are invertebrates. Classification Vertebrates are classified within the following taxonomic hierarchy: Animals Chordates Vertebrates Vertebrates are divided into the following taxonomic groups: Bony fishes (Osteichthyes) - There are about 29,000 species of bony fishes alive today. Members of this group include ray-finned fishes and lobe-finned fishes. Bony fishes are so named because they have a skeleton made of true bone.Cartilaginous fishes (Chondricthyes) - There are about 970 species of cartilaginous fishes alive today. Members of this group include sharks, rays, skates, and chimaeras. Cartilaginous fishes have a skeleton that is made of cartilage instead of bone.Lampreys and Hagfishes (Agnatha) - There are about 40 species of lamprey alive today. Members of this group include pouched lampreys, Chilean lampreys, Australian lampreys, northern lampreys, and others. Lampreys are jawless vertebrates that have a long narrow body. They lack scales and have a sucker-like mouth.Tetrapods (Tetrapoda) - There are about 23,000 species of tetrapods alive today. Members of this group include birds, mammals, amphibians, and reptiles. Tetrapods are vertebrates with four limbs (or whos e ancestors had four limbs). References Hickman C, Roberts L, Keen S. Animal Diversity. 6th ed. New York: McGraw Hill; 2012. 479 p. Hickman C, Roberts L, Keen S, Larson A, lAnson H, Eisenhour D. Integrated Principles of Zoology 14th ed. Boston MA: McGraw-Hill; 2006. 910 p.

Future of Marine Communication in Navy Essay Example | Topics and Well Written Essays - 1000 words

Future of Marine Communication in Navy - Essay Example As Harris has said, "Communications is everything, it's the ability to pass information down to our units that are supporting us and are working in our group, and up to our bosses so that they have a feeling of assuredness that we're doing the right thing in a timely fashion, and we're answering their questions, as well". (http://www.news.navy.mil) In 1916, telephone and telegraph on a trial basis connected the United States Navy Department. The result of these tests was so satisfactory that the department proposed to arrange for a non-stop direct long-distance service by telephone and telegraph. From these preliminary experiments, developed the current concept of communications through wireless means as radio and data links. The latest technology trends in naval communication is Marcom, a digital integrated voice / data switching system for affordable command and control equipment supporting communications and radio room automation. It uses the latest technology to offer the user a command and control system that is inexpensive, user friendly, and a solution to the complex voice, video and data communications needs of current and future endeavours. L-3 Communication Systems-East designs, located in New Jersey, has developed this technology. "Marcom has the flexibility to support integration with both legacy and modern communi cation systems like automated radio rooms based on network radios like JTRS. Applications include: shipboard / mobile interior and exterior communications; radio base band circuit switching; air traffic control; secure switching; and command and control centres." This virtually caters for all that the Navy needs today. (http://www.naval-technology.com) Selex Communications is another naval communications provider which specialises in different aspects of communication system design including: New-generation radio transmitters, transceivers, receivers and ancillaries covering the VLF to SHF frequency range to meet the communication requirements of strategic and tactical military operations New generation wideband switches for wire, fibre-optic and wireless communication networks, supporting and extending the ATM and IP modes of operation in compliance with the security requirements of military applications Multi-function, multi-algorithm crypto devices for information security over wire and wire less channels" (http://www.naval-technology.com) In conformity with these requirements, it has been providing Ship-Shore-Ship Buffer Stations for NATO Navies Italian satellite program (SICRAL) and tactical land-based/ship board/airborne terminals NATO BRASS program, a network of shore- based stations to support Naval Broadcast and Ship-Shore services. It also provides external communications subsystem for plain/secure voice/data communication between the ship and the out side world, consisting of radio equipment with ancillaries and antennas to include: HF transceivers (SRT-175/N, SRT-674/E and SRT-2006 families) VLF/LF/MF/HF receivers of the MSC SR-1022/N family Broadband, fan-type and narrowband HF whip antennas V/UHF transceivers (S

Answering the given questions Assignment Example | Topics and Well Written Essays - 250 words

Answering the given questions - Assignment Example Venezuela mainly adopted capital controls so as to protect its domestic economy from the volatile or unpredictable capital movements. The sole aim of doing so was to allow full domestic employment and maximizing of social welfare, saving of foreign exchange  and keeping both international and domestic finances under the national control. Generally, the motivations at the back capital controls often ranged from the rising revenues, buying time for managing a speculative aggression, and the international monetary transformation.   On the other hand, controls were adopted in Venezuela due to its provision of a substitute for insufficient solvency supervision regarding banks and all the other financial firms, reduction of the amount of unstable temporary foreign credits with regards to the prevailing economy, and the aspect of limitation with regards to international financier’s power (Knight & Satchell, 2007).   From the Venezuela’s case, there can be a cognitive distinction between the black and gray market. Black market is often not a physical region or place, but is rather a fiscal activity whereby goods and/or services are transacted illegally. On the other hand, gray market refers to a commodity trade through the distribution channels in which, as much as they can be legal, they are unofficial, unintended, or unauthorized by the primary manufacturer (Knight & Satchell, 2007).  The Santiago’s financial analysis is based on its choices and can be summarized in a simple manner. The entire financial mishap was due to the attempt of trying to meet the U.S Dollar obligation. This was after a transaction that saw the disbursement of $30000 worth products from a U.S based vendor to a specific customer who went to the extent of reselling it. He then opted for a dollar exchange through a gray market whereby there was an involvement in a deposit of up to 20%. This deal was hence s ealed after two business days. The un-official gray market

Chap 8 Essay Example | Topics and Well Written Essays - 250 words

Chap 8 - Essay Example In practice, the audit process has five steps: planning, studying and evaluating controls, testing and evaluating controls, reporting, follow up and reports (Hingarh and Ahmed, 39). Understanding the scope of an audit is fundamental in ensuring that one conducts a successful audit. The scope of an audit is supposed to guide the editor and give him understanding of exactly what is expected of him during the audit (Hingarh and Ahmed, 56). In the case given, the scope of the audit required that the IT manager identifies the causes of bounced checks, unrecorded transactions especially between 1 p.m. and 2 p.m. In addition to this, the manager was expected to identify the cause of wrong order of execution of business transactions. Apart from the scope of an audit, IT managers conducting systems audit and supposed to understand the best control environment that will give the best results of an audit. The control environment helps managers to know exactly the best control features to add to a system for better performance (Hingarh and Ahmed, 68). In conclusion, information system audit is an important exercise in any organization’s systems and needs to be done regularly to avoid errors and miscalculations in a system. According to research, system audit saves many companies from losses and ensures steady execution of business activities and transactions (Hingarh and Ahmed,

Historiographical trends from the 1960s onwards and how it affected Essay

Historiographical trends from the 1960s onwards and how it affected the ways in which historians write about women in the past - Essay Example In America, during the reconstruction era, a lot of rights were violated including women's segregation. However, feminism movement was not due to the suffrage only, women's image to the society as mothers, daughters and wives were challenged by women activists. "Gender conflict was as deeper as ever both before and after World War I, and the vote finally granted in 1918, proved a weak tool for a change" (Copelman, 1990). Women suffragists sparked the fire for the feminism movements around the world, with feminism movement expanding into other areas in women liberations. A lot have been documented in various historical journals women's struggle; this history representation has helped a lot in shaping the contemporary history and making historians have critical look at how women were represented in past in history writings. Historiography of women's history has played a vital role in shaping women's history or new history with historians arguing for new historical analysis on how gender has constituted to the social changes and relationships. For Dina Copelman in reviewing article 'Liberal Ideology, Sexuality difference and the Lives of Women: Recent Works in British History' in Edwardian and Victorian political life, there had been complex role of women which could have hard time with liberal natural rights tradition and theories of sexual difference. The study according to Copelman, allows historians to see the relative value of different modes of interpretation in the historical analysis of women and gender. Nevertheless, a lot have been written about women involvement and how women started themselves writing books, biographies, poems and ballads to mention a few. More and more have been written but most historians especially women historians have given detailed account of women presentations or involvement in history and how they had been presented by previous historians. "The history of historiography made remarkable presentation how historians portrayed women in the history writings, she pointed out that women were presented as wives, daughters and mothers and being denied participations in other areas as politics, economic activities and leadership positions." (Copelman, 1990). Like Copelman, other historians reviewed women presentations in history writings with the emergence of gender and feminism movements which picked up in 1960s. Historians in searching of women participations in various activities discovered that very little was written about women as many historians in that time were men, whose focus were on masculinity. "Women were ignored in history writing due to the fact that male historians decided what was historically significant to be written and what wasn't, with war, and politics being in their top lists and ignoring that fact family, social relationships and marriage mattered, the area where women were much involved in, hence being left out of male historian writings." (Millions, European Women and Historical Writing 1400-1800). Many male historians portrayed women as objects in their writings and not as subjects, the inclination which has largely

Medical errors Article Example | Topics and Well Written Essays - 1250 words

Medical errors - Article Example Medical errors are inclusive of errors which are committed by medical care individuals as well as any other form of system errors. According to the Institute of Medicine (IOM), other definitions put forward on the description of medical errors include: â€Å"error of execution†, â€Å"error of planning† (Freisen, Farquhar and Hughes, n.d). The causes for medical errors are quite a number. Medical errors that are caused by medical personnel could be as a result of: lack of proper communication between the health care personnel; lack of proper communication between the patient (s) and the health care personnel; irresponsibility by the medical personnel in terms of prescriptions and dosages; handing out drugs over the counter without a sound doctor analysis; wrong drug administration; lack of following the mandated patient care policies. Communication is quite essential in a health care facility. In the event that there is a communication gap between the health care person nel, then problems are likely to occur. Lack of proper communication is likely to happen while writing out patients’ results or even while packaging or labelling drugs by their names and dosages. That is; a drug could be labelled wrongly and this could be interpreted differently by another medical personnel. A communication deficit could also occur between a patient (s) and the health care personnel. An example of such a situation is when the patient is describing their symptoms to the health care personnel. As a result, the words and expressions being used by the medical care expert could not actually be exactly what the patient is referring to. At that instance, a communication error occurs and this will in turn lead to wrong drug and dosage administration. Over the counter drugs (OTC) and prescriptions have also been known to cause fatal medical errors – this is due to the reason that the personnel responsible could be lacking adequate knowledge and experience in pr oviding ample analysis of the symptoms that the patient has. As a result, they could either give the wrong drugs to the patient or provide an under-dose or an over-dose of the medicine. Following the mandated hospital policies and procedures is very essential. These policies and procedures include: providing organisation orientation to new medical staff, providing medical education to patients and ensuring that medical training is done effectively. The benefit of carrying out all these tasks is that they will reduce the total numbers of medical errors that occur. For example, if the health care facility acquires new equipment, the staff should be trained on how to properly use the equipment so as to alienate the possibility of system errors. In addition to that, patient education should be provided so as to educate them with information on how they could also avoid being victims of unwanted medical errors. In a 1993 to 1998 medical study that was conducted by FDA (2013), the results revealed that the most regular form of medical error was as a result of recklessness while giving out prescriptions and medical dosages - This accounted for 41%. The same study revealed that the other forms of personnel medical errors included: wrong drug administration that answered for 16% while the use of wrong drug

BMS - Journal Report Unit 9 Essay Example | Topics and Well Written Essays - 1250 words

BMS - Journal Report Unit 9 - Essay Example This is important on the development of leadership strategies and approaches that can talk a wide range of issues not only in the organisation, but can also influence the particular industry. Worldview can be described as complex image that is created from different lenses that individuals use in viewing their world. Worldview is not similar to such aspects as religious viewpoint, identity or political stance but comprises all these elements. Worldview comprises all the things that one believes concerning their world, comprising all the tangible and intangible aspects (Rothwell 2005, p. 45). In this regard, a leader’s worldview can be determined by his opinions, beliefs, attitudes as well as the different external forces that influence the particular leader. During my time at Qatari Diar, I have learnt a lot concerning ways of effective management and leadership, which I hope to use in my future leadership endeavors. This paper presents a personal reflection on my roles in the organisation and how I succeeded in my leadership. During my leadership experience at Qatari Diar, I was exposed to a management and leadership environment, in which I relied on my leadership knowledge in interacting with different people, setting and achieving different stated goals and objectives. Qatari Diar is the real estate firm that is based in Doha; it is established and managed by one of the competent authorities in UAE, the Qatar Investment Authority. According to Camilla, Simeon & Hammond (2003), by 2011, the success of the company’s operations had seen it acquire stakes in the Vinci firm, providing employment to more than 183, 000 people in over ten countries. All these and other achievements have seen the company grow to become a market leader in the industry that is characterized by many emerging businesses. The management has been successful in leveraging on the skills and competencies of its managers, who have been critical to the success of the

Medical errors Article Example | Topics and Well Written Essays - 1250 words

Medical errors - Article Example Medical errors are inclusive of errors which are committed by medical care individuals as well as any other form of system errors. According to the Institute of Medicine (IOM), other definitions put forward on the description of medical errors include: â€Å"error of execution†, â€Å"error of planning† (Freisen, Farquhar and Hughes, n.d). The causes for medical errors are quite a number. Medical errors that are caused by medical personnel could be as a result of: lack of proper communication between the health care personnel; lack of proper communication between the patient (s) and the health care personnel; irresponsibility by the medical personnel in terms of prescriptions and dosages; handing out drugs over the counter without a sound doctor analysis; wrong drug administration; lack of following the mandated patient care policies. Communication is quite essential in a health care facility. In the event that there is a communication gap between the health care person nel, then problems are likely to occur. Lack of proper communication is likely to happen while writing out patients’ results or even while packaging or labelling drugs by their names and dosages. That is; a drug could be labelled wrongly and this could be interpreted differently by another medical personnel. A communication deficit could also occur between a patient (s) and the health care personnel. An example of such a situation is when the patient is describing their symptoms to the health care personnel. As a result, the words and expressions being used by the medical care expert could not actually be exactly what the patient is referring to. At that instance, a communication error occurs and this will in turn lead to wrong drug and dosage administration. Over the counter drugs (OTC) and prescriptions have also been known to cause fatal medical errors – this is due to the reason that the personnel responsible could be lacking adequate knowledge and experience in pr oviding ample analysis of the symptoms that the patient has. As a result, they could either give the wrong drugs to the patient or provide an under-dose or an over-dose of the medicine. Following the mandated hospital policies and procedures is very essential. These policies and procedures include: providing organisation orientation to new medical staff, providing medical education to patients and ensuring that medical training is done effectively. The benefit of carrying out all these tasks is that they will reduce the total numbers of medical errors that occur. For example, if the health care facility acquires new equipment, the staff should be trained on how to properly use the equipment so as to alienate the possibility of system errors. In addition to that, patient education should be provided so as to educate them with information on how they could also avoid being victims of unwanted medical errors. In a 1993 to 1998 medical study that was conducted by FDA (2013), the results revealed that the most regular form of medical error was as a result of recklessness while giving out prescriptions and medical dosages - This accounted for 41%. The same study revealed that the other forms of personnel medical errors included: wrong drug administration that answered for 16% while the use of wrong drug

Marketing strategy of Kempinski (NOT a singel hotel but the global Research Proposal

Marketing strategy of Kempinski (NOT a singel hotel but the global brand) - Research Proposal Example The wine trade business of Kempinski has been quite active from 1862 (Kempinski, 2014a). However, after a short stagnation period, the company again flourished in Berlin. In the year 1872, the hotel chain was extended to Berlin. Then again, during World War II, the hotel at Berlin was completely destroyed. In 1994, Kempinski was taken over by Dusit Sindhorn by acquiring 52 percent stake of the hotel chain. This joint venture between Dusit and Siam Bank came to an end, when Dusit sold off the hotel chain to the latter (Kempinski, 2014a). This hotel chain is known for its deep-rooted traditions. Being one of the oldest chains of hotels in Europe, Kempinski provides a unique offering of cultural heritage and traditional architecture. As already mentioned, the hotel group has 75 hotels spread across 30 countries (Kempinski, 2014a). Nonetheless, the company is continuously expanding its base by adding new hotels in Middle East, Europe, Asia and Africa. The offerings include a portfolio of city hotels, historic hotels, residences and resorts. Few of the hotel brands that are famous worldwide are Berlin’s Adlon Kempinski hotel, Abu Dhabi’s Emirates Palace, Dresden’s Taschenbergpalais Kempinski hotel and Instanbul’s Çiragan Palace. The owners of Kempinski are also associated with establishing a global alliance of hotels that is active worldwide (Kempinski, 2014b). Kempinski caters to a wide range of customers in the premium and luxury segment. The hotel group’s target customers include wealthy and high profile individuals travelling for leisure, vacation or business. The hotels also cater to various incentive groups and business conferences. The hotels offer unique locations for meetings and seminars. The hotels support various restaurants, bars, spas and clubs; many of these are open to outsiders too. Thus, the hotels also offer services to outside customers. Market segmentation for Kempinski can be done according to specialty of its hotels.

The strategic international human resource management Essay Example for Free

The strategic international human resource management Essay In order to explore the role of strategic international Human Resource management in making multi-national organisations competitive, this assignment reflects the strategic international human resource management issues that the branch of the Vietnamese Pha Lai glass company has to face through human resource process: (Polycentric approach). Some introduction about Pha Lai glass manufactory Some introduction about Laos and PEST analysis Issues relating to Human resource process in Laos: + Forecasting labour demand and supply + Recruitment + Selection and placement + Training + Appraisal performance + Remuneration and benefit + Compensation + Occupational health and safety Issues relating to Vietnam expatriate managers : + Cross-culture suitability (Geert Hofstede (1984) in cross culture study) + Family requirement + Language + Host environment in Laos Some best examples for other Vietnamese organisations have success in operations in Vientiane, the capital of Laos. Introduction: In the new background, as Vietnam became an official member of international organisations such as Asean, Apec, Afta and along with the integration trend of Vietnamese economy into the Asean economy and the world economy, the business environment will be opened up with a lot of new factors, more opportunities accompany by more challenges. Therefore, competition becomes fiercer and fiercer. This situation requires Vietnamese enterprises have to a more long-term prospect as well as more effectiveness about their development. Engaging in international operations is one of the most suitable strategies that many Vietnamese organisations choose for their existence and development. The Pha Lai Glass company is one of the typical examples for that. The company has successful performed in the domestic market over the past five years, and now it is in the early stages of a feasibility study for expanding its manufacturing capacity, and as part of the strategic plan is considering establishing a plant in a foreign country, Laos, which is the neighbour country of Vietnam. The branch will be located in Vientiane, the capital of Laos. Some introduction about the Pha Lai Glass factory Pha Lai glass factory, one of Vietnamese famous manufactory, is in the early stages of a feasibility study for expanding its manufacturing capacity in a foreign country after success over the past five years. The factory is located on Pha Lai Town, Chi Linh District, Hai Hung province in Vietnam. The products of the manufactory include glass products. The initial capital is 6753 million Vietnam dongs; total revenue now is 9758 million Vietnam dongs. The total manufactorys labour is 587 people. Some introduction about Laos Lao is bordered to the north by the Peoples Republic of China (505 kilometers), to the south by Cambodia (435 kilometers), to the east by Vietnam (2,069 kilometers), to the northwest by Myanmar (236 kilometers), and to the west by Thailand (1,835 kilometers). Laos has a total area of 236,800 square kilometres, stretching a distance of approximately 1,000 kilometers form north to south. The Lao political system is run as a peoples democracy with the Lao Peoples Revolutionary Party at its head. The nations political policy can be simply stated as a democratic government empowered by the people to work for the people. The total population of the country is approximately 6 million people. Of the total number, 2965300 are male and 3034700 female. (Source: http://www.business-in-laos.com/laos.htm) PEST analysis An analysis of the new environment is important because it increases in the quality of the operation of the manufactorys branch in Laos by considering a range of relevant features well before making a suitable strategic decision. It is necessary to identify the threats that the branch have to face as well as the opportunities it can be get in the Laos invest environment by applying PEST analysis. Political/legal The Laos Government allows a great deal of flexibility, particularly welcomes foreign investors who wish to operate business in Laos. Laos is perfectly prepared for every type of investment, it is ready for development and, by its membership of ASEAN in July 1997, and it intends to participate with other countries in the development of the region to keep pace with the changing world. The branchs property and investments in Laos shall be protected by the laws and regulations of the Lao PDR. Such property and investment may not be requisitioned, confiscated or nationalized except for a public purpose and upon payment of prompt, adequate and effective compensation. Economic The countrys trading policy has varied from to period according to economic policy. Trade occurred with other socialist countries, that is, Viet Nam, Cambodia and the Soviet Union. Public enterprises began to play a role in foreign trade. With the advent of the policy of New Thinking, the nations economic development has steadily been liberalized and is moving towards a market economy. Due to the natural expansion of the economy, Lao achieved a high growth rate. Laos opened its doors to foreign investors, total investments from both the local and foreign investors was nearly US$ 8 million for total 636 projects. Socio-cultural Population and labour force According to Laoss statistics, the population of Laos is nearly 6 million in which the labour force represents 48% (approximately 2800000 people) of the total population of the country. That is considerable labour force for the development of the branchs human resource. The employment rate was slightly higher for male than for female, 52% and 48% respectively. The labour force is aged 10 years and above. It is an important issue that the branch must to be interest first because that is too young labour force. Health Life expectancy rate is appreciated about 51 years. Education and Literacy About 72% of men and 53% of women have access to education in Laos. Educational quantity has been increased. This advantage will lead the branch have a suitable human resource plan. Technological Economic development in Laos is aimed mainly at the development of its infrastructure. Another focus is on such unique opportunities as being an electricity-exporting centre for neighboring country, particularly Thailand and Vietnam. Thus, technological applications to help in the development of the country current tend to learn towards those areas of knowledge and management rather than more varied and complicated machinery. (Source: http://www.business-in-laos.com/laos.htm) After fulfilling PEST analysis in order to assess the investment opportunities in Laos, it is recognized obviously that this is potential investment environment for Pha Lai glass factory expanding the branch in this fully potential neighbour country. The Functional Organisation for the manufacturing branch in Laos includes as follows: One President One Vice President of Production One Vice President of Marketing One Vice President of Human Resources One Vice President of Finance Polycentric approach for the organisation structure The Organisation structure for the branch in Laos is applied the polycentric approach. It means: The President is from the PCNs, Vietnam. The Vice President of Production and the Vice President of Finance are also from Vietnam in order to assure that operations are supervised under PCNs policy. The Vice President of Marketing and Human Resource are HCNs (Laoss) because they are local people in Laos so they understand deeply about politics, economy, socio-culture and technology environment in Laos, they will achieve their mission better. 585 Laos employees (99% of total labour force of the branch). A polycentric staffing policy is one in which HCNs are recruited to manage subsidiaries in their own country and PCNs occupy positions at corporate headquarters (Dowling, Welch and Schuler, 1999). The branch does not recruit from TCNs. As a role of the president of the branchs operations in Laos, the International Human resource management model will be applied by Ralobbins and Coulters model (2003), p 283. Part 1: Issues to Vietnamese expatriate managers in Laos Selecting Managers The advantages and Disadvantages of using Parent-country Nationals Advantages * Organizational control and coordination is maintained and facilitated * Promising managers are given international experience * Vietnamese managers may be the best people for the job because of special skills and experiences. * There is assurance that subsidiary will comply with company objectives, policies, and so on Disadvantages * The promotional opportunities of Laos staff are limited * Adaptation to Laos staff may take a long time * Vietnamese managers may impose an inappropriate HQ style * Compensation for Vietnamese and Laos managers may differ Cross-culture Suitability According to Geert Hofstede (1984) in cross cultural study, there are four kinds of culture as follows: Power distance (PD) is the extent to which an unequal distribution of power is accepted by members of a society. Uncertainty avoidance (UA) is how much members of a society are threatened by uncertain and ambiguous situations. Individualism collectivism (I) is the tendency to take care of oneself and ones family versus the tendency to work together for the collective good. Masculinity-femininity (M) is the extent to which highly assertive masculine values predominate (acquisition of money at the expense of others) versus showing sensitivity and concern for others welfare. (source: Geert Hofstede (1984) cross cultural study) The cultural environment in which Vietnamese managers operate is an important factor in determining successful performance. Laos has some features of the uncertainty-avoidance culture that will be convenient for Vietnamese managers in Laos. Because Laos has a good traditional culture for long-time ago, and up to now, it is still kept and developed more brilliantly. A good cultural environment will assist Vietnamese managers avoid the culture sock as well as stress at work. Family Requirements The contribution that the family, particular the spouse, makes to the success of the international assignment is now well-documented. However, there are other issues that the planners needs to concern due to a spouse or partners difficulties with adapting to life in Laos as well as covering all of the Vietnamese expatriate familys living cost. Language The ability to speak a second language is an aspect often linked with crosscultural ability (Dowling, Welch and Schuler, 1999). Language skills may be regarded as of critical importance for managerial positions. Tung (1986) suggested knowledge of the host-countrys language is an important aspect of expatriate performance, regardless of the level of position. Differences in language are recognised as a major barrier to effective crosscultural communication. Thus, Vietnamese expatriate managers must be good speaking Laoss language people in order to perform operations of the branch effectively. Host Environment The environment in Laos also has an impact on Vietnamese expatriatess operation capability. According to Gregresen et all, nd, the international context with its differing societal, legal, economic, technical, and physical demands can be a major determinant of expatriate performance. However, the environment in Laos is likely to have positive impact on Vietnamese expatriate because Laos and Vietnam have had a good relationship for long time ago as well as have a certain neighbourhood. Part 2: issues relate to Laos human resource staff. The Human resource management process includes following steps: Step 1: Human resource planning Step 2: Recruitment Step 3: Selection and placement (identification, selection, and placement of competent employees) Step 4: Training Step 5: Performance appraisal Step 6: Remuneration and benefits Step 7: Compensation Step 8: Occupational health and safety Human resource planning After PEST analysis in the new investment environment, the branch needs to have an appropriate Human resource planning. Human resource planning includes forecasts of labour demand, forecasts of labour supply, forecasts of labour surplus or shortage, goal setting and strategic planning. The main advantages of a polycentric policy identified above, are: + Employing Laoss staff eliminates language barriers, avoids the adjustment problems of Vietnamese managers and their families, and removes the need for expensive cultural awareness training programs. + Employment of Laos allows the branch to take a lower profile in sensitive political situations. + Employment of Laos is less expensive than that of Vietnam, even if a premium is paid to attract high-quality applicants. + Employing Laoss employees gives continuity to the management of the branchs operation in Laos. This approach avoids the turnover of key managers that, by its very nature, results from an ethnocentric approach. Forecasting, on both the supply and demand sides were used by judgemental method. Forecasts of labour demand: Total labour force in the Pha Lai glass company is 587. So the labour demand at Vientiane will be similar to 587 including one Vietnamese President, two Vietnamese vice presidents of Production and Finance; two local vice directors of Marketing and Humance Resource and 582 local human resource employees. Forecasts of labour supply: The labour force in Laos is about 2800000 people that the percentage of men and women are 52% and 48%, respectively. Particularly Laos has the young labour force from 10 and above. This is an abundant, strong labour supply force for the project. Determining labour surplus or shortage: According to two forecasts of labour demand and supply, the labour force is surplus and this issue is determined, the branch can determine the next issue for potential problems. Goal setting and strategic planning The second step in human resource planning is goal setting and strategic planning. The goal directly comes from the analysis of labour supply and demand The labour force can be appreciated satisfactorily for the current and future of the branchs operation targets. Recruitment Recruitment is a complex process, generally defined as searching for, and obtaining, potential job candidates in sufficient numbers and quality, and at the right cost, for the branch to select the most appropriate people to fills its jobs. The questions for recruitment process will be as follows: + How many people does the branch need? + Where can the branch recruit? + Who are sufficient for jobs? For these issues, the responses will be: According to determining labour demand, the branch needs 582 workers within sufficient skills, competence and knowledge for it targets and goals. * Methods for recruitment can be either internal methods such as posting skills, inventory or external methods such as radio, television, newspaper, trade journals, computerised services and so on. * Sources for recruitment can be external sources such as referrals, walk-ins, agencies, schools, CES, trade unions. Selection and placement Selection is the process of gathering legally defensible information about job applicants in order to determine who should be hired for long or short-term positions. Interviews and test are applied for selection process. This includes questions about the following: * Age, sex, religion and national origin * Number of children and who will care for them * Height and weight, unless job related * Marital status * Conviction record unless strongly related to job * Credit status * Relatives and friends working for the employer. At the end of selection, every potential candidate is identified and placed their appropriate positions. Training Only by examining the skills and competence for a job (as defined in manufacturing glass, for example), managers can identify training requirements and select the training programs that be based on job-related criteria (Holton and Bailey 1995; Hong and Lin 1995; Piskurich 1994). Required skills and competence will be transferred from Vietnamese major manufactory to Laoss staff in order to adapt business operation requirement in Laos. Performance appraisal Although Laos employees may learn about how well they are performing through informal means, such as co-workers telling them what a great job they are doing or their supervisors giving them an occasional pat on the back. Performance appraisal will be defined here as a formal, structured system of measuring, evaluating and influencing an employees job-related attributes, behaviours and outcomes to discover at what level she or he is going to perform in his or her job: That is, how productive he or she is and whether he or she can perform more effectively in the future. It is a dynamic and multidimensional process (Latham and Wexley 1981; Carroll and Schneier 1982). Remuneration and benefits Another important issue is to motivate employees and the way which is used to motivate employees to perform more effectively is based on distribution salaries and benefits. For the growth and development of the branch, Laos employees need to express satisfaction with their salary and benefits. Compensation All Laos employees in the branch must be covered by workers compensation insurance by compensation policies of the branch. The insurance provides a scale of benefits for employees who are injured at work or who incur a work-related illness. The aim of the legislation is to maintain employees income and employment benefits for the period that the employees is unable to perform his or her usual work Occupational health and safety One of important issue is occupational health and safety for labours force. If the branch can reduce the rates and severity of its occupational accidents, diseases, and work-related stress levels and improve the quality of work life for its employees, it can become more effective. Line directors must have a large responsibility in ensuring that program intervention is implemented, demonstrated to Laoss workers that occupational health and safety objectives are supported at all levels. Conclusion The ability to manage Human resources on an international basis is one of the first important issues that any manufactory must assess before expanding its operations abroad. With fully detailed analysis about the opportunities as well as the challenges that the branch will have to face in Laos, I, as a role of the Human resource manager in the factory, believe that applying International human resource management strategy above can help the branch of Pha Lai glass factory have many prospects for further sustainable development in Laos as well as in other countries in the future. Current examples of best practices suitable to the company There are many Vietnamese enterprise have operations successfully in Laos, some examples below are the most obviously detailed evidences that are realistic and feasible to illustrate. Dien Quang Lamp Company had already set up a distributorship and agency in Vientiane. Now it was looking to expand. Dien Quang products are exported to 18 countries all over the world, including in Asia and the Middle East. In 2002, we aimed at breaking into the Lao market and this year, we had an advertising plan to take our trade name to Lao consumers Mr Phan Ngoc Huy, Assistant General Director of Dien Quang Lamp Company said. Mr Dam Van Hong, from the Sales and Marketing Department of Saigon Plastic Company said the company was planning to build a factory in Laos. Our factory will be located at Km 7 and will be 4,000 sq m in Area. The Vietnam trade representative office in Laos said almost all the Vietnamese business that joined the That Luang Trade Fair on this occasion met their targets to penetrate the local market, to find partners to establish agencies or become distributors and to introduce high quality products to the Laos consumer. (Source: http://www.mot.gov.vn/Laowebsite/News.asp?id=65kind=1) References Books 1. Dowling Peter J, Welch Denice, Schuler Randall S, P 1999, International Human Resource Management Managing People in a Multinational Context, third edition. 2. Brewster Chris and Harris Hilary, P. 2000, International Human Resource Management Contemporary issues in Europe, second edition. 3. Kramar Robin, Mcgraw Peter and Schuler Randall, P. 1998, Human resource Management in Australia, third edition. 4. Sisson Keith and Storey Storey, P. 2001, The realities of Human resource Management Managing the Employment Relationship. 5. Geert Hofstede, P. 1984, Cross Cultural Study 116000 employees 40 countries. 6. Stoner James A.F, R. Edward Freeman, Gilbert Daniel R, Jr, P. 2000, Management, sixth edition. Webs 1. http://www.thuonghieuviet.com.vn/index 2. http://www.business-in-laos.com/laos.htm 3. http://www.hanover.park.org/Thailand/MoreAboutAisa/vninfo/companies/cty2451.html 4. http://www.mot.gov.vn/Laowebsite/News.asp?id=65kind=1 Bibliography Books 1. Dowling Peter J, Welch Denice E and Schuler Randall S, P. 1999, International Human Resource Management Management People in a Multinational Context, third edition. 2. Sisson Keith, Storey John, P. 2001, The realities of Human Resource Management Managing the Employment Relationship, second edition. 3. Brewster Chris and Harris Hilary, P. 2000, International Human Resource Management Contemporary issues in Europe. 4. Lewis Pamela S, Goodman Stephen H and Fandt Patricia M, P. 2001, Management: Challenges in the 21st century, third edition. 5. Kramar Robin, Graw Peter Mc and Schuler Randall S, P. 1998, Human Resource Management in Australia. 6. Robbins Stephen P and Coulter Mary, P. 2004, Management, eighth edition, Pearson, Prentice Hall. 7. Geert Hofstede, P. 1984, Cross Cultural Study 116000 employees 40 countries. 8. Stoner James A.F, R. Edward Freeman, Gilbert Daniel R, Jr, P. 2000, Management, sixth edition. Webs 1. http://www.handover.park.org/Thailand/MoreAboutAsia/vninfo/companies/cty2451.html 2. http://www.drc.com.vn/index.php 3. http://www.business-in-laos.com/laos.htm 4. http://www.thuonghieuviet.com.vn/index 5. http://www.bitis_vn.com/ 6. http://userwww.sfsu.edu/~jnichols/clas-618.htm 7. http://www.mot.gov.vn/Laowebsite/News.asp?id=65kind=1 8. http://www.ilir.uiuc.edu/courses/Non-current/lir490b/Lectures/6_IntroToCulture/Sld010.htm

Perceptions of health, disability, illness and behaviour

Perceptions of health, disability, illness and behaviour PERCEPTIONS OF HEALTH, DISABILITY, ILLNESS AND BEHAVIOUR How health and social care users relate to the concepts of impairment and challenging behaviours Users of health and social care are usually in need of social care depending on the nature and intensity of their illness. Disabled individuals like Mr. Holland Park are why the importance of the underlying relationships between health, disability and illnesses must be understood and further develop strategies that will ensure better quality of life for him and other users alike. Severe medical conditions can result in limited access to proper healthcare; even as many in the general public have the misconception about how healthcare is received by individuals with disabilities. Recent laws and policies by the government like the Disability Discrimination Act, which covers all community health care services and hospitals compels service providers to make specific adjustments to healthcare practices, and also to ascertain the practicality of these adjustments is directed towards users with specific needs as is the case with Mr. Holland Park. Impact of past and present policies and legislations on available healthcare services Mr. Holland Park is currently a member of a family that cares for him for very much hence it is typical for other members of his family to worry about his wellbeing in any care home he lives in. In the past, legislations and social policies are developed in general terms that encompasses every health and social sector with policies affecting the general public and everyone residing within the United Kingdom. However, changes that been made over the years to suit specific aspects of the community, and precise laws are developed and others redefined to guarantee that every individual regardless of their medical condition, race, social class, religion or ethnicity receives the best care available. Mr. Holland Park is over a certain age and may be worried about being subjected to any kind of abuse or neglect due to his health. This is because the society may sometimes be unwelcoming to behaviours exhibited by individuals with certain illness, as some exhibit behaviours that may view as strange and unusual. This is why the legislations are defined in such a way that people, especially workers of care homes must abandon the general negative perceptions about disabled users, and commit only to the provision of suitable and adequate health care services to such individuals. The family of Mr. Holland Park will have nothing to worry about as every kind of misconception about any kind of illness will be overlooked and the best care made available for him in this care home or whichever one as the policies are well monitored and regular unannounced checks are done to certify adherence to these legislations. The promotion and protection of disability rights has been improved majorly in the United Kingdom, making the United Kingdom a pioneer in liaison of the United Nations Convention on the Rights of Persons with Disabilities (UNCRPD). Policies and Legislation in recent years Under the Disability Discrimination Act 1995 (DDA 1995), it is a violation of law to discriminate against disabled people in areas of including provision of services, employment, goods or facilities. Hence making it an obligation for service providers to ensure sensible modifications are made to engage disabled individuals in using their services. Consequent modifications were made via derivative legislations like Disability Discrimination Act 1995 (Amendment) Regulations 2003 through principal legislation like the Disability Discrimination Act 2005 and Special Educational Needs and Disability Act 2001. These acts made provision for a Disability Equality Duty making it a responsibility for public authorities to take passive roles in the promotion of fairness in treatment of disabled people. The Human Rights Act 1998 calls for the need for every public authority to operate in a way which is attuned with the rights put in place in the European Convention on Human Rights. Should public authorities fall short, affected individuals and their families are permitted to seek a judicial remedy. Public authorities include central social and health care homes, National Health Service (NHS) and their trusts, Government, and most providers of public services. In recent times, there is a more direct approach to the UK anti-discrimination legislation via the Equality Act 2010 which annulled and replaced the DDA in Great Britain alone. This Act not only encompasses the protection of disabled individuals from any kind of segregation, but also applied modifications to certain responsibilities of the public authorities regarding the participation of disabled individuals in policy decisions. The Equality 2025 was created in 2006 as a government has a themed goal ‘Improving the Life Chances of Disabled People’ with a year 2025 target for disabled individual living in Britain to the treated as equal members of the society and have full access to develop their quality of life. It is particularly designed to assist disabled people attain independent living by moving gradually towards individual budgets that will bring together various services they will be entitled to and giving them various choices over diverse support from either direct provision of services and/or money. HOW HEALTH AND SOCIAL CARE SERVICES SUPPORT INDIVIDUALS WITH SPECIFIC NEEDS Available care needs for Mr. Holland Park Mr. Holland Park being an elderly man in the early stages of dementia and additional visual and hearing disabilities means he will be needing special attention as his behaviours might sometimes be queer, and at other serious times sporadic and violent. The care home will be focused on providing assistance that will uphold his independence and therefore enable his stability whilst receiving dependable services that will suit his individual needs. Provision of audio-visual equipment will assist Mr. Holland Park to make the best of his little sight. This will be after a proper assessment has been carried out by professionals to determine the seriousness of his blindness. As he is also hearing impaired, it will be best to make sure that he moves around the care home safely by having rotational care staff check on his whereabouts on a regular basis and a log kept to this effect. Also, he will need to participate in regular activities to keep him in good spirit. Being partially deaf-blind can be challenging for Mr. Holland Park as he may sometimes feel less capable, it is the duty of our care home to ensure that he feels less challenged by engaging him in peer group activities that involves other service users. This way, he feels more active and energetic and he can take his mind off any heavy thought of being a burden to others. The most important factor to providing the best care services to Mr. Holland Park is that the care staffs will never regard his challenging behaviours as a form of challenge, but will work towards providing him with a comfortable lifestyle by ensuring his hygiene is well taken care of. Also, his laundry will be done for him and meals and drinks will be prepared as he wants it on a timely basis and he will have a variety of menu of choose from. Should he be entitled to any benefits, we will make it our duty to assist him in claiming these benefits for him and the family and provide any necessary references or letters to state that he is under our care. Available local services to support Mr. Holland Park and his family Disabled individuals like Mr. Holland Park with dementia care are eligible for Special Rehabilitation Services that are provided by Disability Service Teams via direct referrals from health care providers. He and his family will benefit from this service as it will help to develop his independence and quality of life. A register for blind and partially blind are kept by the local authority, for provision of further assistance with the Eye Care Trust, and Mr. Holland Park is entitled to receive subsidised and mostly free consultation and treatment, and extra support should he choose to register. The Alzheimer’s Society is an organisation that assists individuals with dementia (as is the case with Mr. Holland Park) and is supported by the National Health Service (NHS) and Community Care 1990, to assess his needs and provide certain services as required. His family will benefit from subsequent aids and care that will not affect their budget heavily. Powers of Attorney It is possible sometime in the future when Mr. Holland Park’s symptoms become very serious and he is unable to decide on his finances or medical treatment. It is best to make arrangements for this by drawing up different Lasting Powers of Attorney- the first to take care of financial decisions and the other to handle health and welfare decisions. Mr. Holland Park will need to appoint a trusted member of the family to act on his behalf should his disability get to this extent. You can find out more information about this, you can call AGE UK or Carers Direct. APPROACHES AND INTERVENTION STRATEGIES FOR INDIVIDUALS WITH SPECIFIC NEEDS Intervention strategies for Mr. Holland Park who is the early stages of dementia focuses primarily on tackling the cognitive symptoms that can lead to erratic behaviours. The effectiveness of these interventions will help to enhance his individual functioning and reduce stress, depression or agitation which is common in individuals experiencing disability. The best therapy applied to Mr. Holland Park and other service users alike was to promote his independence and this boosted his confidence and willingness not just to survive but to live an active daily life and make the best of his body. The promotion of independence will delay or change the later stages of dementia which is usually much harder to manage. Independence in Mr. Holland Park was encouraged by engaging him in reasonable activities up to any level he can tolerate. Also, a balance of maintained for him across personal care and productive leisure, while monitoring his tolerance level. Potential impact of emerging developments on service users with specific needs It is critical to access the needs and strengths of service users with specific needs to determine the effectiveness of interventions implemented. The best strategies are accessed through initial stages and the environment was considered to determine the continuity and they include: Effective communication: Communication strategies applied involved using non-verbal cues and language and sentence structure to integrate high level of individual comprehension and enhanced sensory abilities. Effective communication is essential to the provision of high value health and social care. Without it there cannot be a significant coordination amongst service users and carers. Poor communication is frequently a considerable causative reason for complaint against Health and Social Care organisations and is the basis of numerous depressing user experiences. Involvement of individuals with challenging behaviours and their carers in the planning, delivery and monitoring of services ascertains that the care and support received meets their desires and objectives. Activities of Daily Living (ADL) Skills Training: ADL involved accessing users’ abilities, impairments and task performance to understand the psychological factors inhibiting their capabilities. Skills training are carefully assessed during activities that focus on empowering users to independently carry out ADL tasks. During the programmes, users are required to complete individual tasks with minimal assistance. Minimal assistance provided include: visual gestures, facial expressions, physical direction and partial physical assistance. The potential impact of the development of these strategies is the provision of vital support to effective improvement in health of service users, especially disabled users. There is improved strength through empowerment of independence and mobility and increased endurance levels. Also the physical performance of the users is improved significantly. Another essential benefit of these support systems is the maintenance of functional capabilities of users with physical or communication impairments. STRATEGIES FOR COPING WITH CHALLENGING BEHAVIOURS Concepts of challenging behaviours The relationship that exists between challenging behaviours is mostly viewed as a disorder of some form. There is no such thing as an analytical meaning for challenging behaviour but it can be categorized in various forms including psychological disorder, learning disability, mental illness and many others. A functional disorder of some form generalises the concept of challenging behaviours but will never fully define it. Challenging behaviour is an expressive concept, which is mainly socially created, and its definition is dependent on changes in social norms and provision of service cross geological areas. The expression itself carries no analytical meaning, and no presumption about the aetiology of the behaviour is made. Challenging behaviour may not relate to psychiatric disorder, but can also be a major or resultant symptom of it. Challenging behaviour is a moderately objective phrase that has apparent phenomenon. However, this is not the case with most mental illnesses, many of which depends on self-report by the individual for proper analysis. The need of an established expression in individuals with challenging behaviours has caused problems concerning suitable expressions. Different terms like: ‘mental disorder’, ‘mental illness’, ‘emotional distress’ have been utilised inter-changeably e.g. ‘mental illness’. Potential impact of challenging behaviours on health and social care organisations Managing the potential impact of challenging behaviours does not lie on one organisation, but rather a collective responsibility of every member of the health and social care system. That is how much impact the challenging behaviours of individuals have affected the health and social sector. This is because different people exhibit various disorders at diverse stages and severity ; hence the effective reason why organisations must work much harder to ensure that every individual is well taken care of regardless of his or her disability. Organisations have been made to build larger and more effective workforce and research on increased skills and improved knowledge have been carried out. Cost impact The continuing occurrence of challenging behaviours in various individuals has had its impact on cost as the weekly care ranges from over  £200 to as much as  £1600 depending on the severity. In other words, the care services offer to individuals is relative to the features of the care settings and the cost implication. It will always cost more to take care of people with severe challenging behaviours and the greater levels implying that organisations will need to increase their budget on regular basis to adapt to new fiscal year. Eventually, these cost implications will mean that larger facilities must be built and the weekly expenses are likely to increase over the years. Strategies for working with challenging behaviours Managing challenging behaviours involves intervention strategies that must recognise and take note of individual’s past and present experiences and must also maintain a standard environment. One of the things that must be noted is that it is inappropriate to label any service user with the term ‘challenging behaviours’ as this is very derogatory and changed the perspective they are related with. Also, the mindset with which they feel about how they fit into the environment is changed should they get used to this label. Intervention strategies Depending on how serious the behavioural problem is, intervention strategies are in different categories: Biological intervention: This deals with analysis of the causes of the particular behaviour. This will mostly require professional assistance in order to source and prescribe proper medication and treatment. Social intervention: This elemental intervention involves encouraging communities to involve disabled people in social activities so as to make them feel welcomed within the society. Counselling: This is usually an intervention suitable for individuals with moderate disability. The counselling will involve different behavioural methods like anger-management and relaxation therapy, for possible effect. There is no clear indication as to whether direct or indirect counselling methods will work with individuals that show high level of challenging behaviours like aggression. Psychotherapy: For over 50 years, psychotherapy has been in practice as a form of management and treatment for people experiencing challenging behaviours. The effectiveness may sometimes vary depending on the level of aggression displayed by the person. There is a surprisingly long history of psychotherapy with Cognitive therapies: This kind of therapy is suitable for people whose behaviours are based on personal experiences. The therapist works on improving the behaviour of the individual by changing his/her insight and perception of life. SELF EVALUATION

Enhanced British Parliamentary Papers on Ireland, 1801-1922 :: Government Politics Political Essays

Enhanced British Parliamentary Papers on Ireland, 1801-1922 The British Parliamentary Papers on Ireland (BPPI) are an indispensable primary source for virtually every historian (and many non-historians) working in most fields of Irish history, and the history of Anglo-Irish relations, during the period of the Union (1801-1922). We have identified some 13,700 official publications relating to Ireland from the House of Commons[1] Sessional Indexes for this period, ranging in scale from short bills of a few pages and reports, to the massive social inquiries with volumes of minutes of evidence exemplified by the decennial censuses, the Poor Inquiry Commission (1836) and Devon Commission (1845) reports, each of which were multi-volume documents covering thousands of pages. Subjects covered by BPPI range from government, politics and administration, to finance, agriculture and industry, communications, emigration, social conditions, poor relief and health, population, law and order, education, cultural institutions, religion and language. The types of evidence contained are extremely varied, from statistical series and accounts to lightly- or unedited transcripts of emigrants’ letters and witness interviews from across the social spectrum. Obviously the BPPI are elite documents, created by the Government, Parliament and state agencies for the purposes of governance, administration, and the creation of official knowledge. This naturally implies an official bias in what was thought relevant of observation, what data was collected, and what was selected for publication. The principal value of the BPPI might thus be taken to lie in what they tell us about governing knowledge, preoccupations, strategies and ideologies – all crucial in themselves for an understanding of the British-Irish relationship in the period between the Act of Union and the Irish Revolution and the partition of the island in 1919-22. But the BPPI can also provide us with much more than the ‘official view’. British governance of Ireland took place in the context of executive responsibility to Parliament, a body which contained growing numbers of oppositional and nationalist Irish members who could demand returns of official data and serve on committees and commissions of inquiry, and beyond Parliament (however imperfectly) to an Irish as well as a British public opinion, increasingly conscious through the burgeoning popular press of the proceedings of Parliament. Irish newspapers, for example, carried not only verbatim accounts of parliamentary debates, but long extracts from the BPPI, and debated their findings and implications in editorials. The BPPI were very much part of the public life of 19th and early 20th-century Ireland.

Marketing Segmentation Essay

The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer, or diagnosis for a patient. The doctor begins with a series of questions, and basic testing to â€Å"start segmenting the market†, once the doctor has a better understanding of the possible ailments, the â€Å"product mix† is identified and she is able serve the customer/diagnose the problem. A general doctor begins his assessment with more of a mass marketing effort, meaning there is a huge width and depth of possible diagnosis, but once she is able to narrow down the field she begins to segment. Whereas a specialist, i.e. dermatologist is already working in a segmented market and has the ability to better understand potential and actual customers, from the get. In both cases segmentation helps the doctor to better understand their market and serve their customers well. Describe a products consumer product type and the associated market mix considerations. Clinique even better clinical dark spot remover is a specialty product that I recently purchased. I was willing to purchase this product at a high cost based on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was Clinique. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can only buy it in department stores and the promotion stresses brand status. I would guess this product’s target market is women in their mid-thirties to mid-fifties, above average income, concerned with their health and moderately active. Product – Luxury product Price – Expensive Place – Limited and exclusive, few outlets per market Promotion – Targeted communication, stress brand stratus. â€Å"Price Sensitivity Effects†. 1.Unique Value Effect – A Rolex watch has low price sensitivity and is a product in which the unique attributes of the product are highly valuable. 2.Switching Cost Effect – High costs incurred if switch is made to a different product (low price sensitivity). An example of the switching cost effect with low price sensitivity my bi-annual switch from one Cable Company to their competition. No costs are incurred for me, and the competition typically bends over backwards to get my business. 3.Difficult Comparison Effect – Kodak vs. Nikon would be an example of difficult comparison effect, both brands are reputable and the projects are at a higher price point. I would be more price sensitive when purchasing because they are both great. The brand is known as reputable and comparisons are easy to make, (high price sensitivity) 4.Price-Quality Effect – price used as a signal in judging quality (low). When I purchase soda, I go for the lowest price and look for a sale. 5.Shared-Cost Effect – others will pay for a large portion of the cost of the product. If my company helped to pay for my MBA I would be less sensitive to the pricing, because I wouldn’t have to shoulder the burden of the whole cost.

Biology A2

UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Level * 2 3 0 8 9 6 9 9 7 3 * BIOLOGY Paper 5 Planning, Analysis and Evaluation Candidates answer on the Question Paper. No Additional Materials are required. READ THESE INSTRUCTIONS FIRST Write your Centre number, candidate number and name on all the work you hand in. Write in dark blue or black ink. You may use a pencil for any diagrams, graphs or rough working. Do not use staples, paper clips, highlighters, glue or correction fluid. DO NOT WRITE IN ANY BARCODES. Answer all questions.At the end of the examination, fasten all your work securely together. The number of marks is given in brackets [ ] at the end of each question or part question. 9700/51 October/November 2011 1 hour 15 minutes For Examiner’s Use 1 2 Total This document consists of 8 printed pages. DC (CB (SE/DJ)) 34786/4  © UCLES 2011 [Turn over 2 1 Photosynthesis was investigated in a species of unicellular alga using the apparatus shown in Fig. 1. 1. suspension of unicellular algae in water For Examiner’s Use 10. 0 light of known wavelength oxygen probe magnetic stirrer Fig. 1. Two different strains of the species of alga were tested using a range of different wavelengths of light. †¢ †¢ Light of known wavelength was passed through the tube containing algae for two hours. The light transmission through the suspension and the oxygen concentration were then measured. light meter oxygen meter The results were used to plot the absorption spectrum and the action spectrum for each strain of alga. Fig. 1. 2 shows these spectra. strain A strain B absorbance absorption spectra 400 500 600 700 wavelength of light / nm rate of photosynthesis action spectra 400 500 600 700 wavelength of light / nm Fig. . 2  © UCLES 2011 9700/51/O/N/11 3 (a) (i) State the two dependent variables in this investigation. 1. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (ii) Apart from temperature and pH, which have little effect, state two variables that should be standardised during this investigation. 1. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (b) (i) Water with no suspended algae transmits 100% of the light. State how the data to plot the absorption spectrum was obtained. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] (ii) State the data which would be used t o plot the action spectrum. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [1] The photosynthetic pigments of the algae were extracted and were separated by two-way chromatography. The pigments were first separated by one solvent and then separated again by a second solvent at right angles to the first solvent. Fig. 1. 3. shows the results for the two different strains. strain A solvent front 1 4 3 2 direction of first solvent 1 origin 6 1 origin 5 3 2 6 strain B 5 solvent front 1 For Examiner’s Use solvent front 2 direction of second solvent Fig. . 3 solvent front 2 (c) Using the information in Fig. 1. 3, suggest why using two different solvents gives a better separation of these pigments than just using one solvent. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [2]  © UCLES 2011 9700/51/O/N/11 [Turn over 4 (d) Outline a procedure that a student could use to extract the photosynthetic pigments and obtain these chromatograms. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ 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¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. [8] For Examiner’s Use UCLES 2011 9700/51/O/N/11 5 (e) Different photosynthetic pigments absorb different wavelengths of light. Table 1. 1 shows some information about the pigments, P, Q, R , S and T, found in these unicellular algae, including the wavelength of light at which maximum light absorption occurs. Table 1. 1 pigment wavelength of light / nm 620 545 and 547 420 and 660 490 430 and 645 Rf value solvent 1 0. 20 0. 60 0. 65 0. 91 0. 82 solvent 2 0. 89 0. 29 0. 11 0. 19 0. 92 For Examiner’s Use P Q R S T Rf = distance moved by pigment distance moved by solvent frontOne of the strains of algae lacks one of the pigments. Using the information in Table 1. 1, Fig. 1. 2 and Fig. 1. 3: (i) identify the strain of alga that lacks one of these pigments and state the letter of the missing pigment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] (ii) state the evidence that supports your answer to (i). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [2] (iii) In water, the shorter the wavelength of light, the deeper it travels. Suggest why it is an advantage to have the pigment that you identified in (i). †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. [1] [Total: 20]  © UCLES 2011 9700/51/O/N/11 [Turn over 2 A student carried out some investigations into the inheritance of body colour and wing length in the fruit fly, Drosophila melanogaster, to test the hypothesis: The inheritance of body colour and wing length in fruit flies is controlled by two genes on separate chromosomes. The student carried out three genetic crosses. To carry out each cross the following procedure was used: †¢ †¢ â⠂¬ ¢ male and virgin female adult fruit flies were placed into a breeding unit containing a culture medium for their larvae after mating and egg laying, the adult fruit flies were removed newly emerged adult fruit flies were sexed by observing the shape of the last